Marketing Strategy.
- 3 hours ago
- 8 min read
I joined a travel club and went on vacation with them.
It was fun while it lasted, however I'm no longer in the club.
I did meet a lot of cool people though.
One of which was the (lovely) ex-wife of the man I'm about to introduce.
It was a known fact amongst the group, that he's the best in the game.
Before leaving for Thailand earlier this year - I found an 8 week training he made for his mastermind group, which was posted on YouTube.
I watched all the videos (most over 1.5 hours long) and took notes.
This morning (June 15, 2026) I asked ChatGPT to imagine I hired it as a business coach.
I told it I wanted to make a marketing strategy using the notes but customized to The Self Love Therapy Method.
It asked me a few questions, which I thought through and answered. Then I shared the notes.
and this is the strategy my "business coach" created for me.
🙂
June 16, 2026
Week 3: Understanding Your Ideal Client
Speak To One Woman, Help Thousands
OBJECTIVE:
Develop a deep understanding of your ideal Self Love Therapy client.
By the end of this week you should know:
Who she is
What she's struggling with
What she dreams about
What she's afraid of
What she secretly wishes for
How Self Love Therapy helps bridge the gap
I named my ideal client Keri because I was listening to this song when the question came up.
I was like, at the end, I want her to feel like this:
THE SELF LOVE THERAPY AVATAR
Name : Keri
She is:
28-40 years old
Married or in a long-term relationship
Has young children
Loves her family deeply
Spends most of her energy taking care of everyone else
Feels overwhelmed more often than she'd like to admit
From the outside, everything looks fine.
From the inside: She's exhausted.
What is Keri Feeling?
She feels:
Lost
Overwhelmed
Stretched thin
Emotionally drained
Undesirable
Guilty for wanting time to herself
Frustrated that she keeps reacting instead of responding
Unsure of who she is outside of motherhood
What keeps her awake at night?
She wonders:
"Why do I feel so disconnected?"
"When did I stop feeling like myself?"
"Why am I so overwhelmed all the time?"
"Where did my patience go?"
"Why am I angry?"
"Why do I feel guilty for needing a break?"
"Is this all motherhood is supposed to feel like?"
"How do I become happy again?"
What does she dream about?
She wants:
More peace
More patience
More confidence
More self-trust
More support
Better communication
Emotional stability
Stronger relationships
Time for herself without guilt
She wants to wake up feeling connected instead of depleted.
What does she value?
Family
Authenticity
Growth
Kindness
Connection
Health
Meaningful relationships
______________________
Surface Problem:
She feels overwhelmed.
Emotional Pain:
She feels like she's disappearing.
She no longer recognizes herself.
She feels guilty.
Lonely.
Disconnected.
Invisible.
Desired Outcome:
She wants to feel:
Present
Connected
Calm
Confident
Self-aware
Happy
Like herself again
"What would Keri need to hear today?"
Instead of: "Self-awareness is important."
Say: "If you've ever sat in your car for five extra minutes because it's the only quiet moment in
your day, this is for you."
__________________________________
Instead of: "Journaling helps."
Say: "I didn't realize how disconnected I was until I started writing down my thoughts and seeing the same patterns show up every day."
SELF LOVE THERAPY CORE VALUES
Honesty
I tell myself the truth.
Self-Responsibility
I take ownership of my thoughts, actions and growth.
Compassion
I treat myself and others with understanding.
Connection
I value meaningful relationships.
Growth
I am always learning and evolving.
Authenticity
I show up as myself.
Courage
I am willing to be seen.
I'm having a baby in less than two months.
I have no intention of showing up consistently until she's at least 6 months old.
I spent the first year of my oldest daughter's life present at home with her.
It was around the time she turned a year that I realized I needed something for myself.
I intend to take the same year of presence - babies need their mom.
And my oldest needs me too.
So does my husband.
I did however want to take advantage of the time I have now.
I struggled through my daughter's toddler years, creating this method by going through it myself.
The thing about personal growth that most people don't realize - is that it usually gets worse before it gets better.
That's because you're finally facing/feeling the things you've suppressed, buried and avoided.
Someone in our women's group recently went off the anti-depressant medication she's been taking for 22 years.
She wasn't a depressed person who needed a solution - a highly stressful event took place that caused her to take action in a moment of despair.
Instead of listening to the 16 year old - they put her on pills.
Now - all those feeling are resurfacing. Because she's allowing it.
She wants off the medication, she wants to better cope with the day to day stresses of life and she wants to live - freely - with love.
This work is not easy.
Especially when you have small children who require your emotional availability.
I've learned that to be present for her, I need to be present for myself.
It's hard to help a little person through their big emotions when you're feeling them too.
Maybe no one taught you how to regulate yourself.
Now suddenly you're expected to teach them?
Sometimes it feels like you're doing it wrong, not good enough, a bad mom, a disconnected partner and maybe even a bad person.
You're not.
You're human.
And also - it's your responsibility to figure it out.
Whether you have children or not - it's up to us to become the best version of ourselves so we can create a better world around us.
Our six year old keeps asking to go to church - so my mom and sister took her last Sunday while her dad and I had time alone together by the lake.
We went a few times together - she likes that they give bread, she gets to sit at a special colouring table and enjoys the singing.
When she got home, she told me that she learned Jesus brought people back from the dead.
I'm like, wellllll not exactly..
Then explained it from my point of view.
From my understanding, Jesus (originally named Yeshua) was born to the virgin Mother Mary.
"Matthew recounts how Joseph discovers Mary is pregnant before they have lived together. To protect her, he plans to call off the marriage quietly, but an angel appears to him in a dream to explain that the child is conceived by the Holy Spirit."
Tbh I'm not sure what I think about that part.
It did get me thinking - can a strong connection and thought get you pregnant?
I dno though. Logically I think you need another physical human, but we'll call this one a miracle.
______
As far as I know - Yeshua grew up a regular dude, working as a carpenter, with normal human struggles. He was 30 years old when he started his ministry.
His estimated age of death was around 33 years old - so the man who's become the most known public figure, is remembered for what he did during approximately 3 years of his life.
Apparently when he was around 12 he was taken to a temple where the curious boy started asking questions about higher power.
At the time, most people didn't think this way - which made him stand out.
God always answers, so a relationship that continued to expand was probably started in that moment.
Similar to the Buddha, he saw suffering around him, fasted his body and prayed.
He welcomed God into his experience and dedicated himself to the voice and inner knowing he heard inside.
Have you ever been around someone with really good energy?
You feel better by just being in their presence.
Maybe you've been in bed all day, or week, soaking in your own self-loathing.
You feel weak, pains in your body and a complete lack of motivation.
You decide to get out of the house, maybe an impulse or a prior commitment to meet someone.
This person is bright, they have golden light radiating out of them, kindness, understanding and a soft energy you can't quite explain.
You just feel better around them.
For that time together, your pains disappear, positive light enters your being and thoughts become more optimistic. You feel relief, forget about your illness from earlier in the day and feel like an entirely different person.
You could say - you feel healed.
or "it feels like you've been brought back from the dead."
Yes - his alignment healed others through his focus upon them, causing them to feel seen, understood and hopeful. They followed and spread his message to remain with him, in his energy.
But from what I've read - he wasn't preaching: I CAN SAVE YOU.
He was teaching - YOU CAN SAVE YOURSELF.
How?
Through connection to THE Father, OUR Father (because WE ARE ALL God's Children) and letting the love and light through GOD'S PERSPECTIVE into your heart and mind.
He and others (including Mary Magdalene) recognized at a time when very few were asking questions, that the "original sin" is simply being human.
When we enter this body from the eternal realm, we get amnesia and forget who we are.
He discovered, we can travel within to remember that aspect of ourselves which never left.
And when we listen, we hear the love and light that simply cannot exist in the experience of dark thought (fear, anxiety, depression, anger, etc.)
They are two totally different frequencies.
God won't come to you in your misery because he's not a match to that vibe.
YOU have to find a way to raise your own energy - letting go is a great place to start.
Meditation works because it's a space for no thought - quieting your mind - which is what allows the whisper of light to make its way in.
And as you listen, become more aware of yourself and intentional with your thought, mood and attitude - a relationship with that voice begins to grow.
You've "let God in" and are now connected to both your divine and human self - at the same time.
There's a lot of interpretations of this story. I took into account that not all religions follow Jesus, yet all lead back to a higher power referred to as God.
Which tells me Jesus was more like a middle man - and there are many teachers just like him.
I don't believe you need Jesus or any other figure to connect to this power - it's already inside of you.
The teachers are simply meant to remind you, point you in the direction and hold your hand until you can recognize it in yourself.
Like a role model, demonstrating another way of being.
I wasn't raised with any specific leader to the divine, so in my mind there is no physical figure.
God to me is more like the life around us, a forever changing yet permanent energy that connects the entire Universe to one another.
And, I believe music is a open channel where God may enter our mind, body and experience.
Through healing sounds - like drums or sound bowls, often played in groups bringing communities together.
To powerful lyrics written through the minds of Artists.
To performances that speak truth, raise awareness and connect large groups of peope back to themselves and each other.
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